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Web design 'should focus information at the top'
IT contractors designing client websites should focus more attention on the area above the fold, a leading usability expert has claimed.
The fold is the point at which the page is cut off when the viewable browser loads. The latest research from Jackob Nielson found that web users spend 80 per cent of their time on this area of a site.
People will scroll down, but most do not unless the content above the fold leads them to believe tit is worth their while, Nielson added.
Reacting to the research, Louise Ferguson, a user researcher and author, said: "With navigation, assume that users will not be scrolling to find it.
"This is particularly so on the home page and nearby landing pages with little content and significant navigation."
It is important to have links to important sections of the site in prominent positions above the fold, or users will simply stop looking, Ms Ferguson added.
The fold is the point at which the page is cut off when the viewable browser loads. The latest research from Jackob Nielson found that web users spend 80 per cent of their time on this area of a site.
People will scroll down, but most do not unless the content above the fold leads them to believe tit is worth their while, Nielson added.
Reacting to the research, Louise Ferguson, a user researcher and author, said: "With navigation, assume that users will not be scrolling to find it.
"This is particularly so on the home page and nearby landing pages with little content and significant navigation."
It is important to have links to important sections of the site in prominent positions above the fold, or users will simply stop looking, Ms Ferguson added.
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