IT contractors may find more job vacancies in the marketing industry this year, as firms look to orchestrate their own digital marketing campaigns.

More and more marketing companies are looking for technology solutions that will help them create their own campaigns and dispense with traditional agencies, claims a leading marketing website.

This situation has come about as marketers are under increasing pressure from company directors to show financial planning and prudence, says Darren Dutton, business director at Marketing.co.uk.

"They are probably looking for better systems or solutions, to give them a better return on investment or a better way of actually tracking what campaigns are doing," he said.

According to a recent survey from the Chief Marketing Officer Council, 46 per cent of marketing businesses believe that investment in digital marketing is a priority.

The same amount of those surveyed said that projects to revamp digital marketing delivery are already underway.