Contractors 'should utilise Skype'

Contractors 'should utilise Skype'
Social media is becoming increasingly important in winning clients and expanding contractors' businesses.

Lexi Rodrigo writes on Freelance Folder features about how contractors can use free web-based video call service Skype to their advantage.

One way to utilise Skype's services is to offer free consultations over the video call service, she says, as it can help contractors decide whether the potential client is someone they would like to work with.

In addition, the facility can also be used to hold meetings with existing clients with a feature that is able to share files.

A group video conferencing feature on the site, says the author, can be of assistance when liaising with other freelancers.

In addition, utilising the service for market research is a great idea, continues the article, as consultations with potential clients can help a contractor discover what sort of prospects employers are looking for, what issues they are experiencing and how much they are willing to pay to solve them.

Meanwhile, Gerry McLaughlin of ITContractor.com has said that contractors and permanent employees in the IT sector can expect a "bumper year" in 2011.

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